We're on a mission to democratize product analytics
Product teams shouldn't need engineering resources to understand their users. We believe everyone should have access to powerful, easy-to-use analytics.
Our Mission
To empower every product team with the insights and tools they need to build exceptional user experiences—without requiring engineering resources or data science expertise.
Our Vision
A world where understanding users and validating ideas is as simple as using a spreadsheet. Where product decisions are driven by data, not guesswork.
Our values
The principles that guide everything we do
Customer Obsessed
We build for our customers, not for us. Every decision starts with "will this help teams build better products?"
Speed & Simplicity
We believe powerful tools should be simple to use. No PhD required, no weeks of onboarding—just instant value.
Inclusive by Design
Product analytics shouldn't require engineering resources. We empower PMs, designers, and everyone in between.
Transparent & Honest
No hidden fees, no lock-in, no vendor games. We succeed when you succeed, period.
Privacy First
Your data is yours. We're GDPR compliant, offer robust PII controls, and never sell customer data.
Innovation at Core
From retroactive analytics to visual designers, we're constantly pushing the boundaries of what's possible.
Our journey
From idea to platform
The Beginning
Founded with a mission to democratize product analytics. Built first prototype of retroactive analytics engine.
Product Launch
Launched Kestral Analytics with autocapture and visual designer. First 100 customers onboarded.
Platform Expansion
Added Guides, Feedback, and Validate modules. Became a complete product experience platform.
Today
Serving teams across 50+ countries. Processing billions of events monthly. Just getting started.