Simple, transparent pricing
Start free, scale as you grow. No hidden fees.
Free
Perfect for small teams getting started with product analytics
- Up to 10,000 events/month
- 2 team members
- Basic analytics dashboard
- Feature tagging
- 30-day data retention
- Community support
Professional
For growing teams that need advanced analytics and guides
- Up to 1M events/month
- Unlimited team members
- Advanced analytics & funnels
- In-app guides & walkthroughs
- Visual designer (Design Mode)
- Feedback collection
- 12-month data retention
- Priority email support
- Custom integrations
- A/B testing
Enterprise
For large organizations with custom requirements
- Unlimited events
- Unlimited team members
- Everything in Professional
- Dedicated infrastructure
- Advanced security & compliance
- SSO & SAML
- Unlimited data retention
- 99.9% SLA
- Dedicated support team
- Custom contracts
- On-premise deployment option
Compare features
Find the plan that fits your needs
| Feature | Free | Professional | Enterprise |
|---|---|---|---|
| Analytics | |||
| Event tracking | |||
| Product Engagement Score | — | ||
| Funnel analysis | — | ||
| Path discovery | — | ||
| Cohort retention | — | ||
| Custom dashboards | — | ||
| API access | — | ||
| Guides & Adoption | |||
| Basic guides | |||
| Visual designer | — | ||
| Advanced targeting | — | ||
| A/B testing | — | ||
| Resource center | — | ||
| Data & Security | |||
| Data retention | 30 days | 12 months | Unlimited |
| SOC 2 compliance | — | ||
| GDPR tools | |||
| SSO/SAML | — | — | |
| Custom data export | — | ||
| Support | |||
| Community support | |||
| Email support | — | ||
| Priority support | — | — | |
| Dedicated CSM | — | — | |
| SLA guarantee | — | — | 99.9% |
Frequently asked questions
Can I change plans later?
Yes! You can upgrade or downgrade your plan at any time. Changes take effect immediately, and we'll prorate any charges.
What happens when I exceed my event limit?
We'll notify you when you reach 80% of your limit. If you exceed it, we won't cut off your service—we'll work with you to upgrade to the appropriate plan.
Do you offer annual billing?
Yes! Annual billing is available for Professional and Enterprise plans with a 20% discount. Contact us for details.
What counts as an event?
An event is any tracked user action: clicks, page views, form submissions, etc. Our autocapture feature tracks all interactions by default.
Is there a free trial?
Yes! The Professional plan includes a 14-day free trial with full access to all features. No credit card required to start.
Can I self-host Kestral?
Self-hosting is available for Enterprise customers. We provide Docker images and deployment support.
Ready to get started?
Start your free trial today. No credit card required.